For the Bisou, Ciao rebrand, I want to reposition the product for a contemporary and fun retail. The small, local shop right now is “luxurious, minimal, and chic” and I want to express a unique yet quirky look since the flavors of the macarons are so innovative.
Tanya Ngangan, the founder, strives to master the macaron—to perfect it. “It’s more than just a dessert,” she says. “It’s an experience.” There is luxury embedded in the product–she remains solely focused on crafting macarons. Bisous ciao, common French parting words, translates to “kisses, goodbye,”.